Who are our potential customers?
D-Link is in a very favourable position at the start of the new millennium, since it was in the right place at the right time. In the mid-1980s, D-Link decided to exploit what was considered a niche market at the time. Now, with over fifteen years' experience, the company is well placed to serve the explosive SoHo/workgroup segment.

From its beginnings in 1986, D-Link has worked towards the global market. It has opened branch offices in all the major markets and has a broad network of distributors in over 90 countries to consolidate its international presence.

Today, globalisation has turned D-Link into a global player with a fast-paced growth strategy. This program consists of developing three key strategies: Research and Development, Production and Marketing. The aim is to be able to concentrate on new opportunities, streamlining resources and costs and providing a global service to our clients.

With Research and Development laboratories on all five continents, D-Link has been able to take new technologies, study them in its laboratories and quickly release them on the markets. D-Link's products are flexible enough to meet global and local needs.

With plants in Taiwan, China, India and the USA, D-Link has been able to increase its production, reduce component costs and move its products faster from the factory to the customers.
D-Link's sales-and-marketing globalisation program began with the establishment of D-Link USA and D-Link Europe, and has continued with the incorporation of D-Link South Africa, D-Link South America and D-Link Middle East, emerging markets with great potential for development. At present, D-Link has been able to establish strong brand awareness and continuously increase its international sales, creating distribution centres and regional customer service programs, working on global and local levels.

D-Link works closely with its distributors and resellers worldwide. The company has a segmented, structured marketing channel, which uses distributors, systems integrators, Telcos and retailers among others.

Regional logistics centres have made it possible to improve the company's time-to-market and inventory control.

D-Link's globalisation efforts have shown positive results. D-Link products are globally and locally recognised, making it easier to introduce new products and earning a vote of confidence in local markets.